Exploring challenges and opportunities of digital communication technologies in public communication.
Public diplomacy actors are those who contribute to the projection of a country’s positive international image as a part of the national public diplomacy strategy. These actors are not always strictly diplomats since they may not be explicitly part of the diplomatic organisation. This introduces a differentiation between diplomatic social media accounts which are managed …
Continue reading Typologies of social media accounts in public diplomacy
The “continuing history” of Italian emigration to Europe, North and South America and Oceania has formed large Italian diaspora communities around the world. The Italian diaspora has developed according to a “spontaneous and independent process” driven by personal, political and economic reasons, resulting in an every-increasing number of Italians citizens living abroad – approximately 5,4 …
On the 5th of December 2016 the Australian Department of Foreign Affairs and Trade published the Digital Media Strategy 2016-18. This follows the previous Public Diplomacy Strategy 2014–16 published in 2014 and updated in the last few years. This move has been encouraged by the Minister Julie Bishop - considered the inventor of the emoji diplomacy …
The Italian Ministry of Foreign Affairs and International Cooperation has launched a brand-new social media campaign tagged with the hashtag #Italiain. The short press release introducing this new digital diplomacy initiative affirms that the social media campaign will describe - through images, videos and infographics - the several aspects of the Italian diplomatic activities around the world. …
Continue reading #ItaliaIn: the Italian MFA social media campaign
Here's the abstract and the slides of my presentation at the Anzca Conference 2016 in Newcastle. Click here for the slides Cross-platform communication and context: assessing social media engagement in Public Diplomacy Abstract The new computational tools developed in digital methods are really powerful on mapping Twitter conversations related to a particular topic. Nevertheless, there are …
Continue reading Cross-platform communication and Digital Methods: an example
Luigi Di Martino 