It is generally agreed that listening is a critical component of any successful public diplomacy initiative. Listening has become particularly relevant with the introduction of social media platforms in public diplomacy, which has created new possibilities for governments to listen to and communicate with domestic and international audiences. In particular, data-driven approachesprovide diplomats with new …
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Conceptualising public diplomacy listening on social media
Just published in Place Branding and Public Diplomacy. Read the full article (Abstract below). Abstract Public diplomacy consists of the public and interactive dimensions of diplomacy. Although listening is one of its core activities, public diplomacy scholarship has not yet engaged with listening theory. This paper connects public diplomacy scholarship with a new wave of …
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The Australian DFAT Digital Media Strategy and Public Diplomacy listening on social media
On the 5th of December 2016 the Australian Department of Foreign Affairs and Trade published the Digital Media Strategy 2016-18. This follows the previous Public Diplomacy Strategy 2014–16 published in 2014 and updated in the last few years. This move has been encouraged by the Minister Julie Bishop - considered the inventor of the emoji diplomacy …
Luigi Di Martino 