Exploring challenges and opportunities of digital communication technologies in public communication.
Just published in Place Branding and Public Diplomacy. Read the full article (Abstract below). Abstract Public diplomacy consists of the public and interactive dimensions of diplomacy. Although listening is one of its core activities, public diplomacy scholarship has not yet engaged with listening theory. This paper connects public diplomacy scholarship with a new wave of …
Continue reading Conceptualising public diplomacy listening on social media
Here's the abstract and the slides of my presentation at the Anzca Conference 2016 in Newcastle. Click here for the slides Cross-platform communication and context: assessing social media engagement in Public Diplomacy Abstract The new computational tools developed in digital methods are really powerful on mapping Twitter conversations related to a particular topic. Nevertheless, there are …
Continue reading Cross-platform communication and Digital Methods: an example
Luigi Di Martino 