Luigi Di Martino

I am an academic who explores the opportunities and challenges of digital communication technologies in Public Communication. I investigate the use of social media in public communication and our everyday life, with a particular focus on online listening and monitoring activities through social media analysis.

I am Institute Associate at the Institute for Culture and Society and a Curriculum Fellow for the Future Thinkers Curriculum Challenge at Western Sydney University. I teach research methods, digital media, social media analysis, data visualisation and public communication courses at Western Sydney University and the University of Technology Sydney.

I hold a PhD in Public Diplomacy and Social Media (Institute for Culture and Society, Western Sydney University).

As part of my community engagement, I am President of Com.It.Es. New South Wales (Committee For Italians Abroad).

Research areas
  • Public diplomacy
  • Digital methods
  • Social media analysis
  • Online listening and engagement
  • Digital policy and ethics

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